Housing

Clay Country Vision
Cornwall

Client: Imerys

  • Town planning

  • Urban design

  • Environmental planning

  • Landscape architecture

  • Graphic design


Awards

2010: RTPI Awards - Commendation for Spatial Strategies
2010: South West Royal Town Planning Institute (SWRTPI) Awards - Commendation


In 2006 Imerys Minerals Limited announced a major restructuring of its Cornwall china clay operations, situated within the St Austell china clay area. This process resulted in over 700 hectares of former minerals land being declared surplus to requirements, including clay pits and other drying and processing infrastructure. Imerys wished to use this land resource positively by taking advantage of the unique opportunities presented by the release of this land to regenerate the clay area and create a lasting positive legacy.

We worked with Imerys to review opportunities and helped to prepare the Clay Country Vision in 2008. This sought to create new sustainable communities in and around the existing clay area settlements, to deliver much needed new and affordable housing and stimulate the growth of jobs to tackle the existing socio-economic weakness. 

The Clay Country Vision was prepared in close collaboration with Cornwall Council, the Eden Project and other stakeholders, including the local community, and created a strong foundation for the successful bid for eco-town status. The transformational regeneration of the clay area is now a key objective of Cornwall Council’s emerging Core Strategy.


Images: 1 - © Imerys, 2 - © EcoBos


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  • Terence O'Rourke is an award winning planning and design company, integrating these skills to help deliver exceptional projects. 

    Our team offers town planning, architecture, landscape architecture, urban design and environmental planning (including environmental impact assessment, heritage and ecology) services. We have a unique skillset and approach that deals creatively with challenging planning situations to deliver commercially viable solutions across all sectors of the economy. 

  • We work with nationally and internationally known clients including: 

    BAE Systems, BMW Rolls Royce, Grosvenor, McLaren and Warner Bros., major housebuilders and infrastructure providers and have worked on high profile projects and sites such as the Chewton Glen Hotel and Spa Tree Houses, the Clay Country eco-community, the Goodwood Estate, Luton Airport, Silverstone Park, Mercedes-Benz World, Warner Bros. Studios Leavesden and Studio Tour – 'The Making of Harry Potter.'