Town Centres and Retail

Penhaligon's Shop Improvements
Various locations

Client: Penhaligon's 

  • Town planning

  • Cultural heritage


We have been working with British luxury fragrance brand Penhaligon’s on their rejuvenation of the brand, focusing on their existing shops across the UK and the identification of new premises within historic buildings.  For each project we produce robust and comprehensive heritage impact assessments and undertake the necessary consultation with design and conservation officers to secure listed building consent, planning permissions and/or advertisement consent as required. 

Established in 1870, Penhaligon’s pride themselves on their heritage and celebrate this through their choice of heritage premises and buildings with distinctive shopfronts.  Our design team produced a manual to assist them in identifying a consistent brand, and we have subsequently assisted with the implementation of these design measures, identifying the heritage value of each property and why it is important to celebrate this in line with the corporate branding of Penhaligon’s.